How To Improve Your Website Page Load Time: Amazon did a study and they found that every second delay their website loads, they lose 1% of their revenue. That’s a lot of money. Sure, you are not as big as Amazon, but it’s roughly the same, for every second your website takes longer to load, you are going to lose more revenue. So, in this article, we will let you know, how to speed up your website.
How To Improve Your Website Page Load Time
Step 1: The first thing you need to do is use Google Page Speed. This is a tool by Google and it will show you what’s causing your website to load slow. You put in your URL, it will analyze it, it will give you a score. If you have an Amazing Score then great, you are doing a good job. If you have a terrible score, it will even show you what to fix to improve your speed.
Step 2: The second thing you should consider is using the Google AMP framework. A lot of people are coming to your website on mobile devices. Mobile devices in many cases will make up the majority of your traffic, why not make your website load super fast for mobile users? And, the way you can do this by using the Google AMP framework.
Step 3: The third thing you want to consider is using a CDN. A CDN is a content delivery network. What that means is, they take your website and they put it all over the globe. So, let’s say someone is coming into your website from India, even though your website is hosted in the United States, they will replicate your website and put it on a server in India, so that way all the people in India can see your website right away. They do this but putting your website in all major regions. They even put your website in all major regions within the United States. One company that offers CDN solutions is Akamai. They are expensive, but they are really good.
Step 4: Last but not least, you need to cache your web page. If you have a WordPress blog, then this is simple. You can use a plugin called W3 total cache. If you don’t have a WordPress blog, reach out to your developer or your server hosting company, and they will tell you how you can cache your website. If you do those things, your website is going to load faster and you are going to grow your business, sales because when people come to your website they won’t get frustrated anymore. It is going to be like “Site loads fast, I like it, I might buy something.”
Focus More On Mobile Load Time
These days, most of the people using your website are going to be on mobile devices. Whether its a mobile phone or a tablet device, mobile devices are extremely popular, so much so that more people are using Google these days on their mobile devices than they are on their desktop computer. In this section of this guide on How To Improve Your Website Page Load Time, we will teach you – how to decrease your mobile load time.
The reason you want your website to load fast, especially your mobile website, is because the slower it loads, the more money you are going to lose. Amazon did a study and they found out that for every second, their website loads slower, they lose billions of dollars. Sure, you are not Amazon’s side, but still, why would you want to lose a few percents of your income? We would rather keep it. And the way you keep it is by increasing, or more so decreasing your website load time.
Step 1: The first thing you want to do is use the Google AMP framework. What is the Google AMP or AMP framework? How does it ensure that our website loads extremely fast on mobile devices? That goes behind the scenes, and you need not learn about it if you have a WordPress website. WordPress powers 27% of the Internet. If you have a WordPress blog, there are lots of plugins that make your website AMP-compatible. If you don’t have a WordPress blog, you are going to have to do some custom comings. But Google walks you through how to do this.
Step 2: The next thing you want to do is use Google PageSpeed when you put in your URL in Google PageSpeed, it will show you for your mobile devices as well. What you are doing right, what you are doing wrong, and what you need to change. Right? It shows you specifically for people who are using their mobile phones. And it will break down the mobile version and desktop version. But, in this case, pay attention to the mobile version. Last but not least, remove any unnecessary elements. I see a lot of mobile websites that replicate their main website.
Why would you want to replicate the mobile experience to the desktop experience? No one is going to go through all of the things you have on your web pages, especially if they are long. It takes forever if you want to keep scrolling and scrolling. Right? It’s not just going to happen. To minimize the elements, the text, the information that you put on the mobile screen and make it shorter and to the point. People will appreciate it. And, if you all of these things, your mobile load time will decrease, you will get more people on your website, and more sales thus.
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